That's what a drop makes
Maurice Lacroix just presented in Miami the AIKON #tide - a bright and funky range of watches, offered in eye-popping colours.
The AIKON #tide is helping to make the oceans a little bit cleaner, thanks to a revolutionary technology that converts discarded plastic waste into this new watch. The bezel, case, case back, crown, end-piece and buckle all contain #tide ocean material.
And, this makes us especially proud, Maurice Lacroix also asked us to provide a sustainable packaging solution made from 100% #tide ocean material.
So instead of being sold in a classic watch box, these colourful timepieces are presented in a special edition of our OceanMug, which again is wrapped up in an OceanBag.
It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide ocean material®.
And that's not all: Maurice Lacroix also committed to save 10 Million bottles from polluting the ocean by supporting our projects in Thailand: Maurice Lacroix' contributions help us to clean up beaches and islands, build new warehouses, buy longtail boats for the transportation of plastic waste and create educational projects. That's what a drope makes is their call. For us, it's a massive drop. Thanks for supporting the local communities!
First Swiss sustainable eyewear made of 100% ocean plastic
Swiss company Planctons has developed and launched the first Swiss sustainable eyewear made of 100% #tide ocean material®.
June 6, 2022
Re-issue of the classic Spaghetti chair
Schaffner has re-issued the famous Spaghetti chair. The sustainable version contains ropes by Meister which are made from our #tide ocean material®.
May 18, 2022
Nikin launches a bracelet made of 100% recycled plastic
A handshake with an impact! The all new Impact Bracelet is made from 100% ocean-bound plastic, collected and upcycled by #tide®.
April 26, 2022