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Seacliff Beauty launches sustainable cosmetics packaging

April 1, 2022

Seacliff Beauty packaging for cosmetics made of recycled ocean-bound plastic

The convergence of innovative ideas is urgently needed in all industries to protect the Earth’s biodiversity and natural resources. It is exactly on this basis that Swiss upcycling company Tide Ocean SA and state-of-the-art global packaging supplier Seacliff Beauty built the foundations of their collaboration: implementing sustainable cosmetics packaging solutions to push for change in the beauty industry.

Within the scope of this partnership, Seacliff Beauty is using #tide’s premium material to create high-quality eco-friendly cosmetic packaging made from 100% ocean-bound plastic. The final PET, PP, HDPE, and LDPE outputs are fully customizable and can be applied to a great variety of skincare, cosmetics, and hair care products.

In the development phase, each cosmetics packaging is carefully tested for performance to ensure the best quality. The results have shown that #tide ocean material® is a perfect replacement for virgin plastics. This can be explained by the fact that #tide’s mechanical upcycling formula is able to fully regenerate the components of ocean-bound plastic waste to a virgin level.

“We see ocean-bound plastic waste as a valuable resource: By giving it a value, we not only prevent it from polluting the oceans, but also close the circle and protect fossil resources. That’s why we are so happy to have created a high-quality material that can dependably be used for a variety of applications including sustainable cosmetics packaging.”, says Marc Krebs, #tide’s co-founder.

Seacliff Beauty is just like #tide®: an award-winning company fully aware of the changes that need to be implemented in the beauty industry. Seacliff Beauty is also committed to building a more sustainable future for the environment and its people.

Vonda Simon Seacliff Beauty sustainable cosmetic packaging

consciousness is essential in the ever-changing world of beauty.”
Vonda Simon, CEO Seacliff

Vonda Simon emphasizes: "We are committed to using responsible packaging solutions to enhance our environmental and social impact." As a cutting-edge California-based cosmetics packaging company that creates customized solutions adapted to the needs of their customers, Seacliff Beauty is constantly aware of changes in the beauty industry. The company is committed to implementing sustainable solutions within the beauty industry. To achieve this goal, Seacliff’s team works hand in hand with top engineers and global industry leaders to create the most unique and eco-friendly designs.

Learn more about Seacliff Beauty.