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In the global sustainability conversation, two natural systems are often discussed separately: the air we breathe and the oceans that regulate our climate.
Yet both are deeply connected.
Plants stabilise indoor air quality and enhance wellbeing. Oceans absorb carbon, regulate global temperatures and sustain biodiversity. Protecting these systems requires innovation, responsibility and scalable business models.
This is why Oxygen at Work joining tide ocean SA (#tide®) as a Changemaker on the Road to 1 Billion Bottles is more than a partnership.
It is a connection between two life-support systems — and a powerful example of how corporate sustainability can drive measurable environmental and social impact.
Nature and Technology
Founded in Zurich in 2017, Oxygen at Work develops smart greening concepts for modern offices. The innovative company combines tailored plant solutions with integrated sensor technology, allowing companies to measure improvements in humidity levels and CO₂ concentration.
In an era where employee wellbeing, indoor air quality and ESG performance matter more than ever, Oxygen at Work turns plants into measurable infrastructure.
Their model reflects a broader shift in corporate sustainability:
Nature is no longer decoration. It is performance-enhancing infrastructure.
Now, this philosophy extends beyond office walls.
For every office plant delivered, Oxygen at Work supports the collection of 50 plastic bottles by #tide®.
Through this collaboration, Oxygen at Work contributes to the prevention of ocean plastic pollution — specifically addressing ocean-bound plastic, the waste most likely to enter marine ecosystems.
Environmental Protection
Through its eco-hubs in Thailand, particularly in coastal provinces vulnerable to plastic leakage, #tide® intercepts ocean-bound plastic before it reaches the sea.
But collection is only the beginning.
Plastic waste is:
manually sorted by polymer type and colour
cleaned and processed
prepared for recycling
reintroduced into high-quality material streams
#tide's process ensures traceability, quality consistency and environmental credibility.
At the same time, it creates stable income opportunities for local communities, strengthens infrastructure and formalises responsible waste management systems.
This dual impact — environmental and social — is at the core of #tide’s circular economy model.
Circular Economy in Action
#tide transforms collected plastic into high-performance recycled compounds suitable for demanding applications across industries such as consumer goods, packaging, textiles and mobility.
This approach supports:
Reduced dependence on virgin fossil resources
Lower CO₂ emissions compared to virgin plastic production
Transparent and traceable recycled material supply chains
In a global market increasingly demanding sustainable materials, traceability and ESG compliance, circular solutions must meet industrial standards.
#tide® demonstrates that recycled plastic can be both environmentally responsible and technically competitive.
Measurable Impact
For sustainability partnerships to be credible, impact must be measurable.
Material flows within the #tide® value chain are tracked and independently verified. Contributions translate into documented collection volumes and confirmed environmental impact, ensuring transparency from collection to production.
For companies navigating ESG reporting, CSRD requirements and stakeholder scrutiny, transparent impact tracking is no longer optional — it is essential.
This partnership therefore reflects a broader evolution in corporate sustainability:
From marketing claims to measurable performance indicators.
A Shared Philosophy
At the heart of this collaboration lies a shared understanding of responsibility.
Marc Krebs, Co-Founder & CCO of #tide®, explains:
“The ocean keeps our climate in balance. Plants sustain the air we breathe. Partnering with Oxygen at Work brings these two worlds together — combining nature, technology and entrepreneurship to build a truly sustainable business ecosystem.”
Rémy Graf, CMO of Oxygen at Work, adds: “We want to create healthier spaces — not only indoors, but globally.”
“We want to create healthier spaces — not only indoors, but globally.”
Rémy Graf, CMO Oxygen at Work
These statements capture an essential shift in business thinking:
Sustainability is no longer confined to operational efficiency or isolated CSR initiatives. It is embedded in value creation itself.
Corporate Sustainability Partnerships
The collaboration between Oxygen at Work and #tide® represents a systemic approach:
Healthy indoor ecosystems
Prevented ocean plastic pollution
Transparent recycled material supply chains
Social impact in vulnerable regions
Measurable ESG contribution
Each partner strengthens the other’s mission.
As Oxygen at Work improves air quality and workplace wellbeing, it simultaneously supports plastic waste collection in coastal regions.
As #tide® scales circular material solutions, it enables companies to integrate credible environmental action into their business models.
This is sustainability not as offsetting — but as integration.
More Oxygen, less CO₂ emissions
The ocean absorbs approximately a quarter of global CO₂ emissions and generates more than half of the oxygen we breathe. At the same time, indoor air quality directly influences productivity, cognitive performance and long-term health.
Both systems are foundational.
When businesses recognise these connections, sustainability becomes holistic rather than fragmented.
Oxygen at Work is linking plant-based workplace solutions with plastic pollution prevention by donating money for every plant they supply to their customers. By doing that they illustrate how environmental action can operate across scales — from office air to global oceans.
On The Road to 1 Billion Bottles
The Road to 1 Billion Bottles is #tide®’s contribution program to prevent one billion plastic bottles from entering marine ecosystems and to reintegrate this material into circular production systems.
It is a measurable, transparent and scalable mission.
Every partnership strengthens the journey.
Every collaboration accelerates systemic change.
In this particular case, #tide® and Oxygen At Work demonstrate that sustainability is not a trade-off between profitability and responsibility. It is a design principle for long-term success.
A collaboration that connects :
🌿 Indoor wellbeing
🌊 Ocean protection
♻️ Real impact
And it brings us one step closer to a shared goal: To prevent, collect and reintegrate 1 Billion Bottles – and many more – into the circular economy.
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