We are proud to announce that Toni Rajala, the ice hockey world champion from Finland, wore a jersey made of our #tide ocean material. Toni made us the honor of talking about this special jersey in a film that also features his club team-mate Fabio Hofer. They both are to the top scorers of EHC Biel-Bienne, one of Switzerland's leading ice hockey clubs in the National league.
The ice hockey club Biel-Bienne used our #tide ocean material to inaugurate the creation of this special jersey with the help of sponsor Mastercard. The shirt is made from recycled PET bottles that #tide collected on islands in the Andaman Sea. After sorting and recycling the PET in Thailand, #tide transformed it into a quality yarn in Europe to create these sustainable sports jerseys. The players from EHC Biel-Bienne have been wearing them this winter when they enter the ice hockey stadium. Together, the team, the club, the sponsor and #tide want to raise awareness on environmental protection – from forests to the ocean.
A true top shot
The use of this innovative new jersey seems to have brought luck: EHC Biel-Bienne has been playing a tremendously good season; ranking in the second place for weeks in Switzerland's professional ice hockey league.
We are very happy to have teamed up with EHC Biel-Bienne and their supportive players Toni Rajala and Fabio Hofer to inspire change in the sports world. Check the video and watch how Toni shoots the puck to sink a plastic bottle into the net. He did it at the second attempt, by the way. A true top shot. 🏒🥅 🌊♻️
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