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#tide® at the CES Las Vegas 2022

January 5, 2022

Here is to a brand New Year – with its first highlight already gleaming on the horizon: the Consumer Electronics Show in Las Vegas is the most influential Tech Event in the World. And we, from #tide®, were part of it – the one and only label for ocean-bound plastic to be shown on this global stage for innovation.

This makes us proud, as the CES is the proving ground for breakthrough technologies and global innovators. It's where the world's biggest brands do business and meet new partners.

Thanks to everyone who dropped by and visited us at the CES Las Vegas. We were overwhelmed by the interest from people representing brands from all around the world and all different kind of industries – from automotive to consumer electronics.

It was wonderful to witness such willingness to reduce the carbon footprint of various products and implement clean solutions. We are happy to have been able to introduce our innovative solution to the overwhelming problem of ocean-bound plastic to so many.


"We were the only company in this expo hall that offered a truly sustainable product."

Beat Bähler, CSO

"This has certainly brought us a lot of attention and we look forward to all things coming in 2022", Beat Bähler adds.

A special thank you to the team from the House of Switzerland and SwissTech for this interview!

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