When you're trying to build a new market from scratch, establishing supply-chains which are scalable on a commercial level is a painstaking process. Especially if you're doing it on your own. The way out: Collaboration. When it comes to building supply-chains for ocean-bound plastics, a lot of this pioneering work has been led by Nextwave Plastics.
This cross industry consortium was convened five years ago by the New York based Lonely Whale Foundation and the founding members included well-known brands such as Dell Inc, Trek Bicycles, General Motors and Humanscale. Their goal: To actively replace virgin plastics with ocean-bound plastics in their products and - in parallel - reduce overall plastic consumption within their companies. Simply put, NextWave keeps plastic in the economy and out of our ocean. Collectively they pledged to avert 25'000 metric tons of plastic from entering the oceans.
Scaling up the global ecosystem
And this work has paid off. Prominent recognition includes Nextwave Plastics joining the "Global Plastic Action Partnership" (GPAP) at the World Economic Forum and the "Sustainable Development Goal Action Award" presented by the United Nations in March 2021. The Consortium also grew and now includes - among others- IKEA, HP, MillerKnoll, Logitech and Shinola. Many products were launched with increasingly higher contents of ocean-bound plastics.
All of this remarkable milestones have pushed the envelope of implementation of ocean-bound plastics at commercial scale. Which is why #tide is proud to officially join Nextwave Plastics as an active member. Being one of only two suppliers of upcycled ocean-bound plastic in the consortium and therefore playing an important role in scaling up the global ecosystem which will enable all of us to close the tab of plastic pollution once and for all.
#tide's new house in the virtual world
#tide has grown within its first three years – and needed a new house in the digital world. Together with the likeminded people from Wondrous we have developed a new Website.
July 6, 2022
The greenest Team in Motorsport joins "Road to 1 Billion Bottles"
Mahindra Racing, an Indian motorsports team competing in the Formula E, has pledged to help save 1 million bottles from polluting the ocean.
June 10, 2022
Moken collecting Plastic on Koh Surin
The Moken from Koh Surin National Park are fighting pollution by collecting plastic in Thailand's part of the Andaman Sea. Thanks to our partnership with Maurice Lacroix we from #tide are able to support the maintenance of the long-tail boat.
May 31, 2022