Reusing ocean-bound plastic to produce premium raw materials for sustainable products. Sounds like a good idea, right?
#tide ocean material® can be applied to an endless variety of durable products: from watches to furniture, automotive parts to apparel, consumer electronics to carpets or sports floors and construction. There is literally no limit to what can be achieved with #tide ocean material®.
Within three years, the upcycled plastic waste from the ocean and coastlines has been used to create high-quality products by reputable brands such as Maurice Lacroix, Tom Ford, Hugo Boss, Winter & Company or Yamamay.
#tide has also developed a series of proprietary OceanProducts, such as the OceanMug, a reusable coffee mug, or the OceanDomino.
To this day, #tide has upcycled the equivalent of more than 30 million plastic bottles.
The percentage of virgin plastic present in #tide ocean material®.
#tide's upcycling process produces up to 80% less CO2 emissions than producing virgin plastics.
Tide Ocean SA is a Swiss company with offices in Basel, Lengnau, Ranong and Hong Kong. Originally connected to the Swiss Watchmaking Industry through its mother company Braloba Group, #tide was founded when Thomas Schori was looking into the possibility of using ocean plastic for watchstraps. He found out that no such thing had been attempted yet.
A truly innovative entrepreneur, Thomas Schori set out to do what had never been done before: Making watch straps out of upcycled plastic waste. Together with the Swiss University of Applied Sciences, he started research on the damages of ocean plastic and its transformation into a premium raw material for safe and durable goods.
#tide works closely with local communities to close the circle of plastic waste pollution. We organize beach clean-ups and pay fair wages to wastepickers and fishermen collecting plastics. Thus, we not only secure ourself a steady source of raw material, but we also help set up a resilient waste management infrastructure with high involvement of the local population. This is the first and most important step on the long path to solving our world's plastic pollution.
We are bringing ocean-bound plastic waste back to life as a valuable resource. Our award-winning #tide ocean material® has been developed in close partnership with the Swiss University and has been certified according to industry standards. The pellets are ready for the manufacturing process. Thanks to our target oriented compounding, an infinite number of applications is possible – for durable, safe and sustainable products.
We are expanding our operations through a partnership with Menos Plástico Es Fantástico, a non-profit committed to bringing change in Mahahual, Mexico.
December 13, 2022
The American watch manufacturing company invited Snoopy to make a stand against plastic pollution: Welcome the Waterbury Ocean x Peanuts watch made with #tide ocean material.
November 14, 2022
We can’t travel back in time to avoid plastic pollution but we can pass on our knowledge to the younger generation so they do better. That’s why we started an educational program in Thailand.
October 31, 2022
This program gives everyone the possibility to help close the circle of plastic waste pollution and actively contribute to #tide’s environmental and social impact.Take action now!